About Us

Our Story

At the intersection of fashion and technology, Syngency is sophisticated and powerful online software designed specifically for modeling and talent agencies.

From booking jobs and casting calls, to day-to-day operations, agencies around the world use Syngency to run their entire business online – faster and more efficiently than ever before.

Our mobile app enables models and talent instant access to their their agency on the go, as they work around the world, and around the clock in this competitive and fast-paced industry.

Models and agents have real-time updates on shoot schedules, agency communications, castings, and bookings to ensure vital agency information is always at their fingertips.

Founded in 2010 in Auckland, New Zealand, Syngency offices now span North America, Europe, and Asia/Pacific, and ensure prompt, localized support for clients all over the world.

Syngency is the embodiment of the dynamic industry it serves – aesthetically stunning and designed to fit perfectly.

Some of our clients

Our Executive Team

Ryan Marshall

Ryan Marshall


Ryan Marshall founded Syngency in 2011, having previously spent more than 15 years creating websites and online software for clients around the world.

In addition to being the company’s founder, he leads Syngency’s design and technical direction from our North American headquarters in San Francisco, California.

You can contact Ryan at ryan@syngency.com, or connect with him on LinkedIn.

Kenny Williams

Kenny Williams


Kenny Williams is Syngency’s Chief Marketing Officer. He brings his marketing and strategy experience after working more than 8 years in agencies and fast-paced industries like fashion. He understands the value Syngency brings by streamlining workflow for more successful results.

Kenny works closely with your agency and Syngency’s development team to better understand and service your needs, maintaining the smooth experience that Syngency offers.

You can contact Kenny at kenny@syngency.com, or connect with him on LinkedIn.

Anna von Roy

Anna von Roy

Client Success

Anna von Roy joins Syngency as Client Success Manager after working for nearly a decade as a booker. Her first hand experience using Syngency as a booker puts her in the perfect position to respond to your requests and questions as a client.

Anna is here to help clients get the most out of Syngency, and guide them through creating an efficient and effective work environment.

You can contact Anna at anna@syngency.com, connect with her on LinkedIn, or at Syngency Support.

Jay Holanda

Jay Holanda

Sales — North America

Jay Holanda brings his experience in both sales and a professional modeling career to Syngency, to our team in North America.

You can contact Jay at jay@syngency.com, or connect with him on LinkedIn to discuss how Syngency can transform your agency.

Igor Vego

Igor Vego

Sales — Europe

Igor Vego is Syngency's EU representative for sales and support. He brings more than 15 years experience in marketing, sales management and implementation of solutions in dynamic industries including software analytics and TCP security.

Igor is here to help European clients streamline their businesses with Syngency and work with our partners inorder to establish an efficient work environment and make the most of their of their potential.

You can contact Igor at igor@syngency.com to discuss how Syngency can transform your agency.

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